B2B Marketing
The needs of B2B marketing are notably different from the ‘here today, gone tomorrow’ mentality of consumer directed approaches that are so often targeted by bestselling books and online courses. So much so that many B2B companies simply don’t see the need to market themselves at all. But the research suggests otherwise…
Increase acquisition and loyalty
A research study of B2B cases over twenty years showed that customer acquisition strategies (read B2B marketing) were far more effective at fuelling company growth than the loyalty strategies of yesteryear. In fact, not only does B2B marketing result in new opportunities, but it also increases loyalty in existing customers as well! That’s what we call a ‘win-win’.
Grow your voice
Studies show that the best marketing investment for B2B business is to grow your ‘share of voice’. Simply put, when your share of voice is greater than your share of market, your business will grow. You want your brand to be at the forefront of buyers and decision maker’s minds when the time comes. That’s where we come in.
Time to get famous
The best way to ensure that your firm has a head start in the purchasing process is to raise awareness of your brand. If that seems simple, it’s because it is. And no, you don’t need to ‘go viral’ or post twenty times a day on every platform. The beauty of B2B marketing is simply capturing your passion for what you do, and sharing it with the world.
LinkedIn Marketing
LinkedIn is a great place to market your business. It’s not the only place, but it should be at the forefront of every B2B marketing strategy. We have the experience and know-how to market your business on LinkedIn and ensure you’re reaching the right people. Connect with us, so we can connect you with others.
Full-service digital marketing
We’re not just here to provide a theory lesson in B2B marketing. Our passion is to show your work to the world. We can provide a full digital marketing service to suit your business precisely. Whether you want high quality photos, videos, copy, or a brand new website, we have the skills to bring your business into the spotlight.
